Ardea Design

This is the logo and name that I use when producing freelance work.

The logo is based on the image of a grey heron in flight and was used because there was a heron which used to come to the garden when I was in college, studying graphic design. The name comes from the species' Latin name "ardea cinerea".

I also created a new typeface for the stationery, adapting it from Myriad.

The logo was created in Illustrator with the stationery being made in InDesign.